An artist-owned store in Cherry Creek North is beating the recession by offering unique, customized, sterling silver tags that customers can’t seem to get enough of. In fact, they’ve been designed for a long list of celebrities.

Elizabeth Lindsay Creations carries a variety of items made by Colorado artists. Lindsay herself makes custom jewelry, but lately because of the demand, her time is spent on the little tags that she hand-stamps with dates, sayings, names, or anything else a customer may want to display. They are called “Token Tags™.”

Her true inspiration for them came from her mother who was nearing the end of a 12-year battle with breast cancer. She created some tags for her father to wear. He never took them off. “He loved them and was thrilled that they were personalized with affirmations,” said Lindsay.

Token Tags have since taken off. They’ve become a niche that’s thriving during this recession. In fact, they generate the bulk of revenue right now at the store. Lindsay believes that is because of their affordability for such a quality gift. “Token Tags™ sell themselves,” said Lindsay. “One mom sees them on another mom and they come in and want tags with their kids’ names, or their wedding date; or a word of affirmation or empowerment. They’ve become so popular because they are affordable. They are hand- stamped, and truly, as corny as it may sound, every single tag is made with love.”

She says people may shy away from the fact that Elizabeth Lindsay Creations is in Cherry Creek, assuming that all the items are expensive. But she says they have very affordable gifts and free parking in the back.

Elizabeth Lindsay Creations
3033 E. Third Ave
Cherry Creek North
Denver, CO 80206
303-333-9989
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